Awakening Identity in Urban music culture. Identity is the foundation of a life-changing message. His hope is to show the next generation that the power to change the world around them is within them. Michael “Poetic Soulja” Dillard hopes to point them in a new direction and show them the light. He hopes to give them the good news and help them see clearly where true identity comes from.

Music is the medium that he uses to usher in this change and empower the hearer to hope, to love, to believe, and to awaken to the awareness that they hold inside the ability to change and transform their environment for the better if they believe.